Soaperstar. I didn't (and still don't have) a marketing budget per se - looking at what the big guys spend on marketing makes me faint! I thought "how do I get my message out there with the budget I have?". And my answer was social media - it's free and the only investment you need to make is time and energy. You don't need £££'s or €€€€'s or $$$$'s to use them and you can get many rewards back.
Firstly, I don't proclaim to be any sort of expert on social media but I am someone who runs a small business and is trying to use social media as a marketing tool to get the message out about my products and my love for making them. I had a Twitter account already but barely used it - I didn't "get" Twitter. As part of my new strategy, I decided to take a step into social media networking to build on relationships as a sales and marketing tool.. .in order to do this, I had to set up a company profile on both Twitter and Facebook.